Developing a Brand
Idealogik has created corporate identity and branding programs for large and small companies. Great care goes into the development of each mark, to ensure that it portrays the company and product accurately, and with character. A sampling of some of the marks we have created as part of branding programs are shown here.

Creating a Proprietary Name
An idealogik specialty is devoted to the development of proprietary names. We use a variety of ideational techniques to create a selection of registrable names. The goal is to express our client’s communications and marketing objectives with vigor and clarity.

Our approach embraces several disciplines:
• Extensive positioning experience
• A marketing and sales orientation
• A strong linguistic awareness
• Public affairs sensibility.

We screen candidate names against existing registered trademarks or corporation names, multilingual suitability, URL availability, and qualitative market research. We then develop the name into a company logo with all business applications.

A few of the companies and projects we have named:

Chandler’s Cove

Bell Harbor International Conference Center

The Creekside Retirement Village

Prescott Development

Healix

Scriber Gardens

The Village at Granite Falls

Box Turtle Design